About Me

Personalised care from the same midwife you know and trust

Hello my name is Cheryl Samuels and I provide private midwifery care in Essex, Hertfordshire & surrounding areas. 

My journey began in private practice with the aim to provide empowering, holistic, unhurried home-based midwifery care with plenty of time and information to make the right choices for your family. Continuity of carer is the gold standard of midwifery care, which research has repeatedly shown to provide excellent clinical outcomes and satisfaction for both women and their babies.

My areas of expertise are in -

• Providing bespoke and holistic antenatal care, empowering you in your choices and creating personalised care plans

• Homebirth specialist midwife including vaginal birth after caesarean (VBAC/HBAC)

• Facilitating birth physiology including waterbirth, hypnobirthing, aromatherapy, massage and biomechanics for birth

• Perineal care and repair

• Postnatal health and wellbeing

• Newborn care and breastfeeding support

I began my career in healthcare in 2003, working in paediatric care at Great Ormand Street Hospital. In 2012 I commenced my midwifery training and I have worked in all areas of NHS maternity services across Essex since I graduated in 2016. This included working in community midwifery teams providing antenatal, homebirth and postnatal care, alongside providing labour care on birth centre and labour ward settings. 

I have also worked as a university midwifery lecturer teaching undergraduate and postgraduate student midwives at the University of Suffolk and a senior NHS midwife supporting student midwives in practice as a clinical placement facilitator. I  was nominated for Independent Midwife of the year in 2024 by one of my private client’s and also won an award for Best Personalised Maternity Care - South East England in 2025. 

Outside of work my family includes my husband, four teenage children (including twins) and our two dogs called Coco and Pepper. My last baby was born at home and I received continuity of carer myself, which was a wonderful experience for the whole family.  

I would welcome the opportunity to care for you whilst you grow your family and provide gentle, evidence-based, individualised midwifery care to support your needs.

Book Your Free Video Consultation

It’s a great opportunity to meet me, have an informal chat about my midwifery services and ask me any questions before you book care, partners welcome. To select a date and time click below -